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ezekial52787

Connecting with your users better Using Social Networks

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I REALLY think you should create a facebook page, and use your twitter account, here are some reasons you would benefit from doing so:

1) Reduced product cycles and better products by being able to get information directly from your users in an unfiltered form and through directed insights gathering. You will know that you are making the right changes and what your users really want.

2) Increased brand loyalty and advocacy - being seen as responsive encourages others to get involved and to recommend the product. More and more people aren't willing to go to the official channel for support, but expect that a tweet for help will be enough. If they don't hear back, they are gone. However, if their issue is solved, others can see as well, and will spread the word. This can ultimately reduce overall support costs, as other users will help out too.

Edited by ezekial52787

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